Halo, Purely for Pets Becomes Founding Sponsor of Animal Crowdfunding Site LoveAnimals.org

LoveAnimals.org, an innovative nonprofit crowdfunding site focused solely on supporting animal projects, today announced that Halo, Purely for Pets, Ellen DeGeneres’ natural pet food company, has become the site’s founding sponsor.  

Crowdfunding has changed the way people support the causes and projects they care about. Now, it’s easy to donate to non-profit efforts, help launch commercial inventions, back artists and more.
LoveAnimals.org has leveraged this new technology to create the largest global crowdfunding platform just for animal projects. Groups or individuals can easily create a fundraising project for a 501c3 organization that helps animals, both domestic pets and wildlife. And, people looking for worthy projects to back can search for an effort that strikes a chord with them. Donations range from $2 to thousands of dollars.  
Remember Schoep, the dog whose owner would float him to sleep in Lake Superior? Or Daniel, the polydactyl cat, raising money to save his animal shelter? What about the blind man who couldn’t afford to keep the service dog who saved him from falling onto the subway tracks?  These stories tugged at the public’s heartstrings yet many people didn’t know what they could do to help. Now, LoveAnimals.org provides a way for people to support causes they care about with small or large donations.
Many groups have already seen success on LoveAnimals.org. A feline rescue has raised $4,500 to enable them to care for 75 kittens. A service dog organization has raised $16,000 to rehab a service dog injured in a car accident. A humane society has raised $600 for a family who can’t afford to treat their dog’s fast-growing tumor. These are just a few examples of the important projects that generous people across the nation are making a reality through LoveAnimals.org.
David Yaskulka, Halo’s VP of marketing communications says, “We recognized the potential for LoveAnimals.org to be a game changer for animals because of its focus, innovative technology and the team’s passion for the work they do. We’re proud to support an effort that has such wide scale impact for animals and the people who care about them.”
Halo’s sponsorship will help LoveAnimals.org promote the platform to a wider audience of both nonprofits and donors. In addition, it will enable LoveAnimals.org to provide support to the organizations using the technology to help animals.
“We are thrilled to partner with Halo,” said LoveAnimals.org founder & CEO, Sarah Timms. “Halo is known for its unrelenting support of animals in need and we know that, together, we can connect with the organizations that need funding and the people who are looking for purposeful projects to support.”
Halo has a history of philanthropic efforts on behalf of animals. Through its partnership with Freekibble.com and Greatergood.org, Halo donates more than 1.5 million meals of Halo Spot’s Stew to shelter pets each year. Halo also sponsors the PBS series, “Shelter Me,” and donates more than five times the national corporate average through the Halo Pet Foundation, which sponsors national adoption campaigns with the Humane Society of the United States, ASPCA and more.
Betsy Saul, LoveAnimals.org Board member and founder of Petfinder.com, believes this partnership will have great impact on the organization’s success. “LoveAnimals.org is truly poised to become a major force in animal welfare. Halo has a reputation for sponsoring important causes in meaningful ways, so it’s exciting to see these two compassionate organizations come together to help animals.”
About Halo, Purely for Pets
For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet’s life. When you choose Halo, we feed it forward, donating more than 1.5 million meals to shelter pets annually, in partnership with Freekibble.com. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated one million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now sponsors the acclaimed PBS series, “Shelter Me,” the Olate Dogs Rescue Tour 2014-2015, LoveAnimals.org, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements, and grooming products are available at Petco, Sprouts, PetSmart Canada, and other find pet specialty and natural food stores. Learn more at www.halopets.com.
About LoveAnimals.org
Launched in early 2013, LoveAnimals.org is the only nonprofit crowdfunding platform dedicated to helping all species of animals including pets, farmed animals, wild animals, and aquatic animals. The nonprofit uses innovative technology to increase donations to animal welfare and wildlife conservation groups, which currently receive only 2 percent of all giving. At LoveAnimals.org: Nonprofits can easily showcase their projects most in need of funding; Animal Lovers can run crowdfunding campaigns to support their favorite causes or raise money for veterinary care of pets; Donors can have a fun and interactive giving experience where they can choose from a wide array of projects and control how their donations are spent. At LoveAnimals.org, donors can take a few minutes, give a few dollars and have a big impact for animals. LoveAnimals.org is free to use. It takes no percentage of donations raised through the platform, which means more money directly helps animals. Learn more atwww.loveanimals.org.

Local Charities Work to Educate Tomorrow’s Leaders in the Prevention of Cruelty to Animals, Women and Children

Animal Fairy Charities will be host to the first ever “Rock Be Their Voice” benefit concert aimed at uniting local, national and international musicians in effort to raise awareness and support for educating tomorrow’s leaders in the prevention of cruelty to animals, women and children.
On Saturday, September 13th four local charities, will come together to advance their missions by educating the public on “the link” between animal abuse, bullying and domestic violence.
Animal Fairy Charities, Generations Against Bullying, The Humane Animal Welfare Societyand The Women’s Center of Waukesha, although differing in missions, together, share a common goal in creating a safer community by way of informing and educating the public vis-à-vis animal abuse, bullying and domestic violence.
 “Research has proven that there is a strong link between animal abuse and domestic violence,” says Debra Lopez founder of Animal Fairy Charities.  “Our teachers, educators, counselors, friends, family and co-workers need to be aware of this link. Additionally, teaching children compassion at an early age should be a lesson that is required in our school systems,” Lopez added.
As reported in the The New York Times  a paper published in a psychiatry journal in 2004, “A Study of Fire setting and Animal Cruelty in Children: Family Influences and Adolescent Outcomes,” found that over a 10-year period, 6-to-12-year-old children who were described as being cruel to animals were more than twice as likely as other children in the study to be reported to juvenile authorities for a violent offense.
When asking college students about how a lesson in compassion would have helped play a role in their future lives, Hanna Kirby, a college student at the University of Wisconsin Oshkosh stated,Compassion is something that should be taught beyond your home life–it should be taught in schools and practiced everywhere.  We are taught that the most important reason to go to school is to learn the information necessary to become a successful individual with a degree.  However, earning a degree is just half of what it takes to be a successful member of society.  Being compassionate helps an individual to relate to their peers on a much more personal and emotional level, which in turn helps them to relate to the situation.”
Daryl Stuermer of the band Genesis will headline “Rock Be Their Voice” and released the following statement; “I’m always excited to support a good cause such as“Rock Be Their Voice.” People need to be aware of the seriousness of this violent act. This is something that affects not only individuals, but our society as a whole.”
Rhythm Method will open for Stuermer and  2014 WAMI award winner “Singer/Songwriter of the Year” Nora Collins will commence the event at 3:30PM with a special performance.
Community VIPs, supporters, politicians, local and international celebs including Mrs. Wisconsin and famous celebrity stunt woman Anita Hart will walk the red carpet in support of the event. 
Current sponsors include Lindy Enterprises, Legends of the Field, SteelWind Industries, Black Raven Media and Builders Showcase Television.
Rock Be Their Voice will be held at the Milwaukee Athletic Club Grand Ballroom on Saturday, September 13th from 3pm until 11pm. Tickets are available online at rockbetheirvoice.com and can also be purchased in person at Martial Arts America – 6930 Industrial Loop, Greendale, WI and at US Storage Depot – 4200 N. Holton Milwaukee, WI 53212

Celestis launches world’s first memorial spaceflight service for pets

Celestis, Inc., the Houston, Texas, global leader in Memorial Spaceflights, this week announced Celestis Pets, a new memorial service honoring cats, dogs, and other animal companions. A global first, Celestis Pets offers customers a unique way to celebrate the life of their pet by sending a symbolic portion of their cremated remains or DNA on a final journey to space.
Leading the way for this new service is a blue merle Australian Shepherd aptly named Apollo, who lived with the Potter family of Los Angeles, California. “Apollo was a remarkably intelligent dog who constantly demonstrated leadership and was almost the equivalent of an Olympic athlete,” said owner and dog lover Michael Potter. “We wanted to do something to remember and honor Apollo, and Celestis Pets is an incredible way to memorialize him.” Apollo, along with beloved companions from around the world, will travel to space on board Celestis Pets’ inaugural flight this fall.

On all Celestis Pets flights, pet cremated remains or DNA will travel in individual capsules on a commercial launch vehicle alongside scientific and commercial payloads. Service options include suborbital flights that return to Earth, Earth orbit missions, lunar flights, and missions to deep space. Pet spaceflights are an historic first and mark a further evolution of commercial spaceflight to include non-human species.
“Our pet service flights are an idea that’s been a long time coming,” Celestis CEO Charles Chafer said. “Over the years we’ve received so many requests to include pets in our memorial spaceflights and we’re very excited to extend this tribute to our animal companions.”
As part of Celestis’ efforts to honor our furry companions, a portion of their upcoming flight’s proceeds will be donated to the Rescued Pets Movement, a non-profit working to find homes for thousands of homeless cats and dogs across the United States. “RPM is honored to have been chosen as a beneficiary of Celestis Pets’ first Pet Tribute Launch,” said Laura Carlock, Co-President and Co-Founder of RPM. “This innovative pet memorial program provides a wonderful and unique way for owners to memorialize their pets, and we are excited to be able to participate.”
Celestis Pets will also work with distributor Into the Sunset Pet Transition Center of San Diego, California, to prepare clients for their memorial journey to space.  “Into the Sunset is pleased to partner with Celestis who shares our belief in uniquely honoring loved ones,” said Vivianne Villanueva, owner of Into the Sunset. “Memorial spaceflights are a special way to celebrate the life and love shared between humans and our pet companions.”
The inaugural Celestis Pets memorial spaceflight is scheduled for fall 2014 with availability on select flights thereafter.
About Celestis: Celestis Pets is a division of Celestis, Inc. and a subsidiary of Space Services Holdings, Inc. (SSHI), the Houston-based commercial space pioneer whose heritage dates to the world’s first privately funded rocket launch, 1982’s Conestoga 1.  The founders of SSHI and Celestis also pioneered post-cremation memorial spaceflights in 1997 with the launch of Star Trek creator Gene Roddenberry and 60’s pop icon Timothy Leary, among others. Working with NASA, Celestis placed Dr. Eugene Shoemaker’s cremated remains on the lunar surface, making Dr. Shoemaker the first person to be buried on the Moon.
About the Rescued Pets Movement: The Rescued Pets Movement is a nonprofit, all-volunteer organization that provides a second chance for thousands of Houston’s homeless dogs and cats through transport to forever homes in communities throughout the country that have a need for adoptable pets.  Through its partnership with Houston’s City Pound (BARC), RPM has saved and transported over 3,000 dogs and cats in 10 short months.
About Into the Sunset Pet Transition Center: Into the Sunset Pet Transition Center is the first brick-and-mortar center dedicated to all aspects of end-of-life care for the dying pet and their family. Into the Sunset offer this unique concept to pet parents facing the final journey with their pet. Into the Sunset will take the dying process out of a clinical setting and relocate it to a warm environment where highly individualized end-of-life care is thoughtfully and compassionately provided. This is done through education, guidance, respect and, most of all, without judgment. Into the Sunset provides hospice and palliative care, grief companioning, memorialization, and comprehensive end-of-life care.

PetFirst Pet InsuranceNow Offered Though Safeway’s Priority® Total Pet Care Brand

PetFirst, the nation’s fastest growing pet insurance company, announced today its program with Safeway Inc., a Fortune 100 company and one of the largest food and drug retailers in the United States.  In the exclusive program, PetFirst will showcase its pet insurance plans through Safeway’s Priority® Total Pet Care brand.  Information on the pet insurance is available in all Safeway stores and online at http://www.prioritypetinsurance.com.
Safeway customers can expect benefits such as next day coverage for accidents with illness coverage that begins on the 15th day; up to 90 percent reimbursement based on their actual vet bill as opposed to a fee schedule; and most importantly, coverage on hereditary, congenital, and breed-specific conditions through the Lifetime policy.  In addition to these great benefits, Safeway customers who are members of the just for U® program will receive an immediate five percent discount on their pet insurance policy.
Through this program, Safeway expands its Priority® Total Pet Care brand by adding pet insurance to their line of offerings, which currently includes a full assortment of pet food, treats and supplies at a great value.Offering pet insurance, which reimburses dog and cat owners up to 90 percent of their veterinary expenses, allows Safeway to provide products and services that encompass pet health and pet care.
“It is a natural fit for PetFirst to offer pet insurance product information at Safeway locations,” said Katie Grant, CEO of PetFirst. “Safeway provides customers with great pet food products and fills pet prescriptions through the pharmacies.  Pet insurance is another product that will round out the Priority® Total Pet Care brand at an affordable price for customers.”
Pet insurance plans offered through the Safeway program will insure cats and dogs of all ages, including senior pets.  The cost of covering a pet varies based on the pet’s breed, age and geographic location.  Plans include coverage on hereditary, congenital, and breed-specific conditions. Safeway customers will find information available in the store’s pharmacy, or they can go online at http://www.prioritypetinsurance.com or by calling 1-855-508-7387.
According to Packaged Facts, an independent market research company, PetFirst is the pioneer of introducing pet insurance through retail channels.
“We are proud Safeway has chosen PetFirst to be the brand behind a well-known and recognized brand like theirs,” said Grant. “It is our mission to exemplify our own brand values, as well as maintain and enhance the brand identity and values of our partners.”
With U.S. pet owners expected to spend $15.3 billion on veterinary care this year, pet insurance is a valuable financial tool for dog and cat owners.
For more information on pet insurance through Safeway, visit http://www.prioritypetinsurance.com or call 1-855-508-7387.
About PetFirst
PetFirst is the fastest growing pet insurer in North America offering easy-to-understand lifelong coverage for dogs and cats. PetFirst’s comprehensive coverage is unique in the industry providing simplified policies with coverage for hereditary, chronic and breed-specific conditions with no per-diagnosis limits.  PetFirst offers pet insurance in all 50 states and the District of Columbia through animal welfare agencies, retailers, employers as well as other partners.  PetFirst polices are underwritten by American Alternative Insurance Corporation (Munich Re) which is rated by A.M. Best as A+.  Additional services are underwritten by Lloyd’s.  For more information about PetFirst pet insurance, visit http://www.petfirst.com or call 877-894-7387.

Pit Bull Pride is going STRONG

…and has been extended through October!

We are excited to announce that the pit bull promotion at MADACC has been very successful. So, successful in fact that the $45 promotion will be extended through October!

Since the promotion began, FIFTY-EIGHT Pit Bulls have found forever homes. That’s almost a Pit Bull a day!

Pit bulls make up 45% of the homeless dogs brought into MADACC every year, and 100% of them deserve a loving home! MADACC is still hosting outdoor pit bull adoption events every Saturday from 10am – 1pm during the promotion.

Up-to-date with all age appropriate vaccinations
Spay/neuter surgery
Microchip (includes registration)
Heartworm testing
Flea/worm treatment


Dog Lovers Pay It Forward with “Fuel the Love – Fuel the Cure™”

Zuke’s, manufacturer of premium dog and cat treats, is pleased to announce that their annual “Fuel the Love – Fuel the Cure” campaign to support The Dog and Cat Cancer Fund (DCCFund) raised over $5000 for the organization this summer. Through the campaign, Zuke’s was able to increase awareness of canine cancer and promote The Dog and Cat Cancer Fund as a resource for families confronted with a cancer diagnosis.
The campaign, aimed at celebrating dogs and their love of life, invited Zuke’s fans to share inspiring photos and videos of their pups in action. For every person who posted and tagged their photo or video with #FuelTheLove, Zuke’s contributed $5 to The Dog and Cat Cancer Fund. The campaign generated nearly 900 photo and video entries, raising more than  $5000 for the Fund.
With six million dogs and a similar number of cats diagnosed with cancer each year in the United States, this donation will help the DCCFund, a non-profit organization dedicated to,providing much-needed financial assistance and valuable information to pet parents whose dogs and cats are suffering from cancer.
“Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” states Chris Meiering, Zuke’s Director of Marketing and co-founder of the DCCFund. “This annual campaign is a push for pet owner engagement and education surrounding a cause that is very near and dear to our hearts. We hope that by involving our consumers in this effort, we not only bring awareness to the fight against cancer but also let them know that resources are available for families through organizations like The Dog and Cat Cancer Fund.”
The “Fuel the Love – Fuel the Cure” campaign is one element of Zuke’s commitment to helping dogs and cats stay healthy and active. For more information on Zuke’s beliefs and how the brand is making a difference, please visithttp://www.zukes.com/our-beliefs.
About Zuke’s
Not just any other treat, Zuke’s is dedicated to providing pets with natural, nutritious and delicious treats that are made in the USA. As an industry pioneer since 1995, Zuke’s creates innovative treats with only the finest, whole food ingredients and highest manufacturing standards. Zuke’s commitment to supporting a pet’s active and healthy lifestyle extends beyond nutrition and treats with their involvement in the fight against canine and feline cancer. In 1997, Zuke’s helped found The Dog and Cat Cancer Fund (www.dccfund.org), an independent non-profit dedicated to helping pets with cancer, and has since donated a portion of every purchase to the organization. Learn more about Zuke’s at www. zukes.com.
About Dog & Cat Cancer Fund
The Dog and Cat Cancer Fund is dedicated to understanding, treating and preventing canine and feline cancer. The nonprofit organization helps make cancer treatment affordable for qualified individuals and families through treatment grants. It also funds research grants for the next generation of life-saving treatments and promotes prevention by raising awareness and understanding of the risk factors underlying canine and feline cancer. After helping its first dog in 2007, the organization has directly helped more than 250 animals. The Dog and Cat Cancer Fund is supported by donations from individuals, corporations and government grants. 
Sarah Julian
Worldwide Bone Ambassador

When to Call a Veterinarian

Though our pets may pet may dread the veterinarian, there are many instances when a trip to the local animal hospital or clinic is essential to their health. Since Fido can’t express to you in words when he isn’t feeling himself, there are many symptoms you can look out for to help determine if it’s time for a vet visit.
“It is most important to remember that everything should be taken within the context of the other signs,” said Dr. Jean Rubanick, veterinary resident instructor at the Texas A&M College of Veterinary Medicine & Biomedical Sciences (CVM). “Basically, if there are multiple signs, then taking a pet to the vet is indicated.”
Some common signs of irregularity may include extreme lethargy, increased respiratory rate, profuse vomiting or diarrhea, anorexia, or increased drinking and urinating. While these are most widely recognized as indicators for veterinary attention, some symptoms may be more unique and less recognizable.
“Abnormal circling (not to be confused with the occasional circling of an excited dog), head pressing, seizures, inability to rise, weakness, respiratory distress, changes in the gum color, and bubbles coming from the nose are some other sign to look out for,” said Dr. Rubanick.
If your pet ingests something that poses toxic to animals, whether it is a plant or food, consultation with your veterinarian is vital to the animal’s health and safety.
“Eating sago palm, chocolate, lilies, people medication, or anything else unusual should also prompt a call to the veterinarian,” said Dr. Rubanick.
Although stomach abnormalities such as vomiting and diarrhea may be signs of sickness or ingestion of toxins, it is also possible that Fido merely scarfed down his dinner too quickly. Depending on the pet and their usual behavior, a brief upset stomach may not be much cause for concern.
“Vomiting once or one bout of diarrhea is probably nothing to worry about, as long as the pet is otherwise acting normally,” said Dr. Rubanick. “Likewise, a pet that eats too quickly or drinks a lot of water and then vomits but continues to act normally afterwards is probably fine.”
In general, you should always contact your veterinarian if you notice any symptoms or behavior abnormal for Fido. From there, your vet will be able tell you if something does not need to be urgently addressed or if you should make an appointment right away. Whether Fido is just having an off day or he ingested something poisonous, it is always better to be safe than sorry.
Pet Talk is a service of the College of Veterinary Medicine & Biomedical Sciences, Texas A&M University. Stories can be viewed online at vetmed.tamu.edu/pet-talk. Suggestions for future topics may be directed to editor@cvm.tamu.edu.